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03-Dec-2018 19:22

Yelin called Rosenthal "the goddess of picture books" and remembered her as a generous mentor who would share feedback on Yelin's writing.

She last saw Rosenthal in the fall, at a Make a Wish Foundation event at the Lincoln Park Zoo, where Rosenthal wore a jacket depicting her picture book covers."She's the most creative person I know," Yelin said.

She had a flair for random acts of kindness, whether hanging dollar bills from a tree or leaving notes on ATM's."I do what feels right to me," Rosenthal told Chicago magazine in 2010.

"If it resonates or plants some seeds, great."She experimented with different media and liked to blend the virtual and physical worlds.

Now those very same Internet companies are being hit by a new generation wanting smartphone-centric apps and services, and they’re not reacting quickly enough.

Big companies should take a leaf out of IAC’s book.

So how was there room for these companies to gain such big footprints in these markets? They get that their customers want brands to be more human.

Brick-and-mortar companies were hit sideways by the first Internet companies disrupting their markets — such as Expedia or Lastminute — and failed to react until it was too late.

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She would have brought that skill to the news that she died on Monday in Chicago,...

(Mary Schmich)Rosenthal's "Modern Love" essay contained this passage, along with the fact that her first tattoo was "j," for her husband, who has an "AKR" tattoo."I want more time with Jason. I want more time sipping martinis at the Green Mill Jazz Club on Thursday nights," Rosenthal wrote about her husband of 26 years. I probably have only a few days left being a person on this planet. "I am wrapping this up on Valentine's Day, and the most genuine, non-vase-oriented gift I can hope for is that the right person reads this, finds Jason, and another love story begins."The column recounts the couple's September 2015 trip to an emergency room for what they thought was "no-biggie appendicitis."Instead, Rosenthal was diagnosed with ovarian cancer, canceling many of the couple's plans and putting them on what she called "Plan Be," or "existing only in the present."New York Times editor Daniel Jones, who edited Rosenthal's column, said the essay was submitted by her agent.

It became one of the most popular "Modern Love" columns, with millions of readers, Jones said."A lot of the response worldwide was how generous this was — this idea that you want your spouse, who's left behind, to find love again," Jones said.

It launched viral dating app Tinder while still owning the more established online dating brand

Big, existing Internet brands should be leveraging existing assets like their underlying technology, content, and existing audiences, but also be creating new brands for mobile audiences and promoting these subtly via their existing assets before someone else steals a march.

Her children's books include "Little Pea," "Uni the Unicorn," "I Wish You More," "Exclamation Mark," "Spoon," "Chopsticks," "Duck! " "Yes Day," "The OK Book," "The Wonder Book," "Cookies: Bite-Size Life Lessons," "Plant a Kiss" and "Wumbers."Amazon named her "Encyclopedia of an Ordinary Life" a top 10 memoir of the decade, and her book "Textbook Amy Krouse Rosenthal," published last summer, featured interactive elements including a prompt to text ideas for a matching reader-writer tattoo.